The Apple Pro and Tell event is now official. Apple will host the special event on Wednesday, October 28, 2026, at 10 a.m. PT in Los Angeles, after weeks of rumours about a late-October hardware launch. Apple Senior Vice President of Marketing Greg “Joz” Joswiak shared a short teaser for the event on X.
The name is a strong hint. The company is widely expected to unveil its first MacBook Pro models with an OLED display and a touchscreen, alongside other new Macs and a new iPad. Everything below about the products is based on rumours, not confirmed by Apple.
Apple Pro and Tell Event: 6 Key Facts
- Date: Wednesday, October 28, 2026.
- Time: 10 a.m. PT, which is about 10:30 p.m. IST in India.
- Place: Los Angeles, with some media invited for hands-on time.
- Format: Not a traditional keynote. Press releases will announce the products for everyone else.
- Headline product: An OLED, touchscreen MacBook Pro, according to rumours.
- Also expected: A new entry-level MacBook Pro, an updated iMac and the iPad mini 8.
Here is the teaser Joswiak shared:
How the Apple Pro and Tell Event Will Work
Like the “Welcome Home” announcement on October 13, “Pro and Tell” is not planned as a traditional Apple event. Some journalists and creators have been invited to Los Angeles to try the new devices, and many have shared their invitations online.
Everyone else will see the announcements through press releases published on October 28. Apple could release them at 10 a.m. PT, when the media experience begins, or earlier in the morning, since press releases often arrive around 9 a.m. ET. The event is not listed on Apple’s official events page, but a livestream is likely.
What the Name “Pro and Tell” Suggests
The word “Pro” points to the MacBook Pro, the product most people expect to be the star of the show. The MacBook Pro is also likely to be joined by other Macs and a new iPad.
OLED MacBook Pro: What Is Rumoured
The biggest rumour is a high-end MacBook Pro with two firsts for the Mac: an OLED display and a touchscreen. Here is what reports suggest:
| Rumoured Feature | Details |
|---|---|
| OLED display | Better contrast, richer colours and power savings |
| Touchscreen | A first for the Mac, built around gesture support in macOS 27 |
| Touch is optional | Works alongside the trackpad and keyboard, so you can choose not to use it |
| Reinforced hinge | A sturdier hinge so the screen does not wobble when you tap it |
| Lighter design | Lighter than the current model, with no size change |
| Sizes | OLED expected in both 14-inch and 16-inch versions |
| Dynamic Island | Replaces the notch |
| Chips | Same M5 Pro and M5 Max chips as the models launched in March |
Why No New Chip for the High-End MacBook Pro?
According to the rumours, there is simply no new chip ready. Apple is reportedly skipping the M6 Pro and M6 Max, and the M7 Pro and M7 Max are not expected until late 2027. The OLED models would therefore reuse the M5 Pro and M5 Max.
Name and Price: MacBook Pro, Not MacBook Ultra
Earlier rumours suggested the OLED model might be called the MacBook Ultra. The latest reports indicate that Apple is sticking with the Pro name.
OLED displays and touch modules both add cost, so the new models will likely be more expensive than the current ones. Apple might keep selling the current MacBook Pro and offer the OLED version as a higher-priced option. No prices have been confirmed.
Entry-Level MacBook Pro and iMac
Apart from the flagship, two other Macs are expected:
- Entry-level 14-inch MacBook Pro: Expected to get the M6 chip, replacing the M5 it received in October 2025. No design changes are expected.
- 24-inch iMac: Rumoured to get the M6 chip as well, with no external changes.
iPad mini 8: OLED, a New Speaker Design and a Possible Water Rating
The new iPad is expected to be the iPad mini 8, and rumours point to several upgrades:
| Rumoured Feature | Details |
|---|---|
| OLED display | The first iPad outside the iPad Pro to use OLED |
| Speaker design | Vibration-based speakers with no speaker holes |
| Water resistance | Could be the first iPad with an IP rating, resisting splashes and possibly submersion |
| Chip | The same A20 Pro as in the iPhone 18 Pro models |
| Front camera | Moves from the portrait edge to the landscape edge |
| Refresh rate | Unclear whether it stays at 60Hz or gets 120Hz ProMotion |
| Price | Could cost around $200 more than the current $599 model |
How to Watch the Apple Pro and Tell Event From India
- Time in India: 10 a.m. PT works out to roughly 10:30 p.m. IST on Wednesday, October 28. Confirm this against Apple’s official invite.
- Where to follow: Apple’s website and YouTube channel if a livestream is offered, and Apple’s Newsroom for press releases.
- If it is press releases only: The announcements may appear earlier than 10 a.m. PT, so check Apple’s Newsroom in the hours before.
What Is Confirmed and What Is Not
| Status | Details |
|---|---|
| Confirmed by Apple | The event name, date, time and Los Angeles location |
| Rumoured only | Every product, chip, feature and price mentioned above |
| Unknown | Exact release dates, India pricing and availability |
What to Watch Next
- Apple’s announcements on October 28, through press releases and any livestream
- Official prices, including whether the OLED MacBook Pro replaces or sits above the current model
- Release dates and India availability
- Hands-on impressions from the media invited to Los Angeles
- Details of macOS 27 touch features
Frequently Asked Questions About the Apple Pro and Tell Event
When is the Apple Pro and Tell event?
Wednesday, October 28, 2026, at 10 a.m. PT in Los Angeles. That is about 10:30 p.m. IST.
What will Apple announce at the event?
Rumours point to an OLED touchscreen MacBook Pro, an entry-level MacBook Pro with an M6 chip, a 24-inch iMac with an M6 chip and the iPad mini 8. Nothing is confirmed until Apple announces it.
Will the Apple Pro and Tell event be livestreamed?
It is likely, but the event is not listed on Apple’s official events page. Product announcements will also come through press releases.
Will the new MacBook Pro have a touchscreen?
Reports say yes. It would be the first Mac with a touchscreen, and touch would work alongside the keyboard and trackpad.
Will the OLED MacBook Pro get a new chip?
Reportedly no. It is expected to use the M5 Pro and M5 Max chips already in the models from March.
Will it be called MacBook Ultra?
Earlier rumours said so, but current reports suggest Apple is keeping the MacBook Pro name.
How much will the iPad mini 8 cost?
Nothing is official, but reports suggest it could cost around $200 more than the current $599 model.
Disclaimer
This article is based on Apple’s announcement of the event and on media reports and rumours. Apart from the event name, date, time and location, all product details, specifications and prices are unconfirmed and may change. Time conversions are approximate, so check Apple’s official channels for the exact schedule. This site is not affiliated with Apple Inc.
Read All AI And Tech News Here.
